Product Marketing

Connect with Your Buyers by Deeply Understanding Their Needs

Gain profound insights into your market, prospects, and customers. Craft compelling product positioning and messaging that deeply resonates with your target audience. Design innovative campaigns that not only attract but also convert, driving tangible results for your business.

Market Research and Analysis

Market, persona, and customer research and segmentation
Competitive analysis
Win/loss review

Product Positioning and Messaging

Developing unique product positioning
Crafting compelling messaging
Client evidence, stories, and case studies

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Go-to-Market Strategy

Planning and executing product and campaign launches
Sales enablement
Analyst relations
Public relations
Ongoing market feedback and adjustment

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Thompson Consulting 2024