Demand Generation & Growth- Thompson Consulting

Fuel your business growth with targeted demand generation strategies tailored to attract and convert your ideal customers. Leverage comprehensive approaches to enhance brand visibility, generate quality leads, and optimize conversion rates — driving measurable results for your business.

Demand Generation Strategy and Execution

Audience segmentation and targeting
Investment strategy
Lead generation campaigns
Full-funnel nurture campaigns

Marketing Operations

Technology implementation and optimization (e.g., HubSpot)
Workflow design and management
Lead scoring, qualification, and hand-offs (e.g., SLAs)
Marketing automation and personalization

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Digital Advertising

Paid search (PPC) campaigns
Display advertising
Retargeting and remarketing strategies
Social media advertising
Content syndication

Content Development

Content strategy alignment with demand generation goals
Creation of compelling content offers (e.g., eBooks, webinars)
Content optimization for lead generation and nurturing
Interactive content development (e.g., quizzes, calculators)

Sales Alignment and Enablement

Collaboration and alignment between marketing and sales teams
Development of sales enablement materials
CRM integration and management (e.g., HubSpot, Salesforce)

Analytics and Optimization

Performance tracking and reporting
Conversion rate optimization
A/B testing and experimentation
Continuous optimization based on data and insights
ROI analysis and metrics reporting (e.g., Board of Director meetings)

Demand Generation & Growth

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