Uplevel

Empowering Engineering Leaders with Data-Driven Insights

As the first product marketer at Uplevel during the Series A stage, I spearheaded a transformative period at Uplevel. Following significant company restructuring, I led the overhaul of our marketing strategy, pivoting towards an enterprise-focused GTM approach. This included a successful rebranding effort, website relaunch, and the revitalization of our brand identity, positioning, and messaging. My role encompassed developing comprehensive content and demand generation strategies, driving customer engagement through compelling case studies, and implementing effective sales enablement and win/loss programs. I managed analyst relations and PR initiatives to enhance market influence and industry positioning.