Higharc

Helping Homebuilders Eliminate Chaos and Lead the Market with a Powerful Design and Sales Platform

Joining at the start of Series B, I developed and executed a powerful GTM launch framework, driving successful tier 2 and 3 product launches. I launched Higharc’s first content-driven campaign, "Eliminate Chaos, Lead the Market" by revising and reusing existing content and developing new content that fit the campaigns theme, helping to establish the brand as an industry leader and generating significant social media engagement. I built a robust content strategy — creating ebooks, blogs, and case studies — and optimized our sales team's effectiveness with targeted sales enablement toolkits to contextualize and give sales a simple playbook for how to use all of the key resources in our content library. After the new website launched, I enhanced Higharc's web presence, upgrading UX, design, development, and copywriting to elevate our product narrative and drive growth.